You’ve Got A Friend In Me

One of the most frequently asked free text question in the employee surveys we carry out is ‘What is the BEST thing about working for XYZ’? And the most popular theme that comes out of asking this question is ‘The people I work with’. So just how important are...

Do you know who I am?

There is a long standing belief in market research that face to face interviewing methodologies yield higher satisfaction scores. Not convinced? Have you ever been having a meal in a pub or restaurant with the person sitting opposite you having a good old moan about say, the toughness of...

What’s in a word?

We are often asked to provide surveys in languages other than English for our international clients, for which we turn to our team of experienced mother tongue translators. Accurate translations are absolutely vital and very easy to get wrong – I once heard a story about the word ‘staff’...

What is the capital of Peru?

This is one of my favourite questions and one that I frequently challenge my audience with when I’m doing a presentation. Not during a survey feedback session obviously, but when I’ve been asked to do a guest speaker spot on questionnaire design and I’m demonstrating how the wording of...

Do you read books on trains?

The ambiguous question is often hard to spot, but a real nuisance if it’s overlooked. For example, “Do you read books on trains?” can be interpreted in two completely different ways. Am I asking you if you read books which are about trains? Or am I asking you if...

You never ask us what we think

I had a questionnaire returned to me without a single box being ticked, and completely blank apart from “you never ask us what we think” being scrawled across the front page which ironically had the title of the survey “Have your say” written in bold at the top. So,...

The Survey Initiative Becomes Finalist in County’s Business Awards

The exponential growth of a leading Colchester-based staff survey and employee research consultancy, The Survey Initiative, has led to it being shortlisted for this year’s Essex Business Excellence Awards. As a finalist in the Best Growing Business category, The Survey Initiative which launched in 2006, now counts the Telegraph,...

The shopping list of staff surveys…Part Two

Gary Cattermole is a Director at leading staff survey provider and employee engagement specialists, The Survey Initiative. Here he offers advice on the most effective and value-for-money solutions to running a survey, and why sometimes it’s best to get face-to-face.… In our last blog we discussed the surveys on...

The shopping list of staff surveys…Part One

Gary Cattermole is a Director at leading staff survey provider and employee engagement specialists, The Survey Initiative. Here he gives the lowdown on the various types of surveys that have been conducted for HR, Training and Health & Safety Departments, and offers advice on which survey to select for...

Quantitative And Qualitative Research Techniques

In the world of employee research, there are two general approaches to gathering and reporting information: qualitative and quantitative techniques. Quantitative methods are generally concerned with the collection and analysis of numerical data, while qualitative methods are more concerned with producing and examining perceptions and interpretations. When it comes...