Fred Gravenor

Freddy is a key asset of our research team with great experience in both quantitative and qualitative analysis. With an MSc in Urban Economic Development from University College London, Freddy is fascinated by how his research findings lead to positive change in our clients’ engagement policies.

Fred Gravenor

Ralph Sutcliffe

Ralph has over 30 years’ employee and market research experience. He’s equally adept at managing
small scale staff surveys to worldwide employee research projects. Ralph is also a well-known speaker
on employee research and a guest lecturer at the University of West of England.

Katherine Reid

Katherine is intrigued by what makes people tick. Her curiosity into what motivates each one of us to
perform at our best has given her an unrivaled passion for her subject. She has a broad experience and
range of skills to offer from 360 degree feedback surveys to psychometric testing, as well as designing
behavioral development interventions to hosting focus groups.

Jacqueline Mitchell

Jacqueline’s people management experience is exemplary. Before she switched to consultancy she
was a board level human resources and organisational development director for a large organisation.
Nowadays, Jacqueline focuses on consulting services and is an expert at coaching, motivation,
facilitation and leadership development.

Alison Mckinney

Alison has excellent people skills which lend to her role in qualitative analysis for the research team.

Diandra Orodan

Diandra has excellent analytical and research skills and has an MA in Economics and Econometrics from the University of Essex. She’s an essential part of the research team, assisting with statistical analysis, reporting and benchmarking the database.

Linda Dare

Linda brings a wealth of experience to her role at The Survey Initiative. Her organisational, planning and
management skills guide the company through ambitious growth strategies.

Gary Cattermole

Gary has been overseeing employee research at The Survey Initiative for over 20 years. He takes the
time to listen to clients’ needs and creates bespoke solutions to help implement positive organisational
change. He’s been in the industry for over 30 years’ and is passionate about employee engagement. In
2014 he became a ‘Guru’ with industry-body Engage4Success.

Jaime Johnson

Jaime founded The Survey Initiative in 2006 following a career in employee research. She heads up the
data analysis team and is dedicated to creating employee research solutions that deliver real results.

Owen Iredale

Owen developed his data analysis skills whilst studying for an MSci in Biology at the University of Bristol. He has recently joined The Survey Initiative team, and his roles include running online surveys as well as analysing and reporting on the results.