Survey Benchmarking
Put your data in context – how do you compare?
Without survey benchmarking, it would be easy to misinterpret survey results or misdirect your survey follow-up activities. By using our benchmark database, you can draw accurate conclusions from your survey data and compare your findings against other organisations. We keep our database current, using data from surveys conducted within the past three years.
The database we use for survey benchmarking consists of over 150 normative questions. These core questions form the basis of the majority of surveys we undertake for our clients. Furthermore, we have a number of additional company or industry-specific questions, and we can also supply survey benchmarking data for these.
As part of our survey planning process we will discuss and agree the external benchmarking requirements with you. We then develop a question set that takes these benchmarking requirements into account. When reporting on survey data we provide clear comparisons against our external benchmark scores, in addition to any internal benchmarking requirements.
The importance of internal benchmarking
Your most important benchmark is your survey-on-survey scores. We work closely with our clients to ensure that scores can be tracked and monitored, to measure the effects of any action taken following a survey.
We facilitate this via a simple and effective series of Internal Benchmark Indicators. These internal benchmarking indicators allow our clients to set targets for improvements at both organisational and local level.
By empowering our clients and passing ownership of the results and action planning throughout the management structure our our clients’ organisations, they are able to make improvements survey upon survey.
Please contact us to discuss your internal benchmarking requirements.
