TSI Blog

Effective Written Communication

July 9th, 2018 by Alison McKinney | No Responses

Whilst it’s not the only way to communicate, but effective written communication in the workplace is extremely important and relevant. ‘Time is money’ and the more time wasted on inaccurate and lost messages, the more money a business loses. For example, lack of detail in a memo or email could mean that a piece of work must be completely redone, doubling the time spent on a project.

What written communication doesn’t give you, is the personalisation of the message. It lacks the assistance of body language and vocal articulation. Careful thought needs to go into written communication because without the personalisation of verbal communication, it leaves peoples interpretation and perception of the message open to huge costly misunderstandings.

When sending out written information, it is expected that the people reading the information understand what is being said or asked of them. Still, often than not, some confusion or misinterpretation can lead to inaccurate interpretation. Consideration should also be given to the length … read more »

The Survey Initiative And Vimto Win Silver At CIPR Pride Awards

October 2nd, 2017 by admin | No Responses

We, along with soft drinks giant, Vimto, have won silver at the CIPR Pride Awards (Anglia, Thames and Chiltern) for Best Internal Communications Campaign.

Here’s our case study outlining the work we did with them.

Vimto

Vimto is an international soft drinks company owned by Nichols plc, with sales in over 85 countries, marketing products in both the still and carbonate categories. The company has undergone a strategy of diversification and integration to achieve consistent growth. The Vimto brand is iconic worldwide and the drink is made with a secret recipe of 23 fruits, herbs and spices to create a unique, fruity flavour.

The challenge

Vimto takes pride in being a great place to work. To ensure they maintained great working environments, they commissioned The Survey Initiative to devise a bespoke staff survey to identify what they did well, plus areas for improvement.

What did we do?

We started working with Vimto back in 2015, we began analysing the issues that would be important to the … read more »

Corporate Identity – How Important?

August 22nd, 2017 by Alison McKinney | No Responses

Corporate identity is a lot more than just a logo stamped onto all and sundry. It is also the way in which an organisation presents itself to the public, such as its customers and investors as well as its employees. It is a projection of the desired image of the organisation and how it wants to be perceived.

Corporate identity is what makes up the visual and physical look of your brand. It is a complete identity programme involving the rich vocabulary of colour, style and font, website look and feel, stationary and uniforms to name but a few. And let’s not forget social media platforms, which can really set the ‘tone of voice’ of your organisation.

If you want to present your organisation in a professional light and a brand you can recognise and trust, and who wouldn’t, then maintaining a consistent corporate identity is absolutely crucial. Beyond the brand name, remaining true and sticking to a particular palette of colours … read more »

The Survey Initiative And Vimto Make Shortlist Of CIPR Pride Awards

July 24th, 2017 by Hilary Collins | No Responses

We’re delighted that our work in partnership with soft drinks giant, Vimto, has been shortlisted for the Chartered Institute of Public Relations CIPR Pride Awards (Anglia, Thames and Chiltern) for Best Internal Communications Campaign.

We’ve been working with Vimto for three years and have helped the company achieve incredibly high levels of employee engagement, as well as supporting the company in the development of its values. Lynne Poole, Head of Human Resources, Vimto, explains: “We have always prided ourselves on being a great place to work. Thanks to The Survey Initiative we have been able to pinpoint areas we can become even better at. To this end we embarked on a consultation with our employees where the company values were created from the bottom-up and have been completely embraced by all.”

Since 2015 we’ve continued to work in partnership with Vimto to gauge their employees’ views on their workplace and the results have been amazing.  Gary Cattermole, Director, The Survey … read more »

Lhyk shoeteng ghoti in ah baruhl

April 25th, 2017 by Oliver Newton | No Responses

You are probably thinking my spell checker is broken from the title, but you’d be wrong (I know this as it is showing angry red lines under the words above as I type this). What I have written makes sense when you speak it out loud, even though it doesn’t on paper. It is the phrase –

“Like shooting fish in a barrel”

Ghoti is a creative respelling of the word fish, using some of the strange irregularities in the English language.

·         gh, pronounced [f] as in enough [ɪˈnʌf] or tough [tʌf];

·         o, pronounced [ɪ] as in women [ˈwɪmɪn]; and

·         ti, pronounced [ʃ] as in nation [ˈneɪ̯ʃən] or motion [ˈməʊʃən].
The other two words I took from how they are pronounced phonetically. Technically correct, but you have to think a bit harder to work out what the message is. You have to read the above paragraphs to find out the meaning, when it should be clear within one sentence.

This can be an issue in communication within a company. Sometimes different departments use specialised terms or abbreviations that others outside may not … read more »

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