TSI Blog

The Survey Initiative delivers multi-lingual internal communications survey

July 8th, 2013 by Gary Cattermole | 1 Response

Schaeffler Case Study

We are pleased to announce that a new case study has been made available via our website.

The case study details our recent work with Schaeffler to deliver a multi-lingual internal communications survey to over 12,000 employees across the Asia Pacific region.  One of the main focuses of the research project, for us, was to ensure that the survey was translated correctly and the meaning of the questions wasn’t ‘lost in translation’.  In addition, Schaeffler wanted the survey to provide actionable outputs – they wanted to ensure that positive change could be implemented as a direct result of feedback from the survey.  The practical changes included:

  • Top management at ‘Town Hall’ style meetings for shop floor employees
  • Plant Manager mailbox for shop floor employees
  • Move to more people oriented stories in publications

You can access the case study here: http://www.surveyinitiative.co.uk/case-studies/schaeffler/

To find out more about how The Survey Initiative can assist with helping your … read more »

Thinking about measuring the success of internal comms – read this first…

June 18th, 2013 by Jaime Johnson | 1 Response


There is very little academic research into the area of employee communication and Chen et al (2006) argue ‘a review of the research on organizational communication practices has been ignored.’

Before undertaking the research consider your end goal; are you looking to measure the effectiveness, reach, impact or awareness? Many fall into the pitfall of assessing the channels used or volume of information generated (the transmission)– rather than the content of the communication itself, how well it is provided or understanding.

Think about your objectives for the original communication; what was the outcome you were looking to achieve or the behaviours you were looking to modify? Create bullet points of your objectives and then ensure you measure against them.

By far the most predominant measurement tool utilised by organisations are surveys but other forms of staff research such as focus groups, interviews with the executive team and short polls are also popular.  Few organisations currently look to use internal social media as a … read more »

Internal Communication Survey with media giant

March 21st, 2011 by Jaime Johnson | No Responses

We are currently working on an internal communication survey, looking at communication within a media group and specifically at the communication around a project launch. It’s a really exciting project to be working on, particularly, as the client have embraced the idea of running a short ‘pulse’ survey and are looking at a maximum of nine questions!

The aim is to make the survey as relevant as possible for those completing the survey and also for those working to action the feedback. In addition to the seven core questions, each department head has been given the opportunity to develop two questions for their department. As channels of communication are often utilised differently across different departments and teams, it will be interesting to see what questions the department heads develop and whether there are any reoccurring themes.

We look forward to reviewing the results of the survey and hope to share any highlights.

Every organisation is constantly developing and incorporating new techniques for communicating … read more »

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