The Survey Initiative: An Introductory Guide to Employee Research and Employee Surveys.
Why use employee surveys?
An employee survey offers a reliable, cost-effective way to find out what people in your organisation really think and feel. Surveys will not only give you a deep insight into whether employees are engaged, but will also help you in determining areas of prime attention thereby enabling you to continually improve upon levels of engagement and motivation.
Employee surveys can play an important role in your wider consultation process allowing you to easily inform employees and provide you opportunities to solicit feedback on employment prospects or decisions that may lead to substantial changes in work organisation or contractual relations.
Annual and 6 monthly engagement and employee opinion surveys are by far the most popular kind of employee research activity. However, the following types of research programs are also emerging:
- Internal customer service evaluation;
- Procedure and policy evaluation;
- Stress audit;
- Work life balance audit;
- Internal communications evaluation;
- Evaluation and design of different benefits scheme;
- Managing employees through organisational change programs, for example relocation, merger or acquisition;
- Combining employee and customer satisfaction studies;
- Alignment of employees behind organisational rebranding and repositioning efforts;
- Alignment of employees behind new product development.