TSI Blog

What’s in a word?

August 20th, 2015 by Ralph Sutcliffe | No Responses

We are often asked to provide surveys in languages other than English for our international clients, for which we turn to our team of experienced mother tongue translators.

Accurate translations are absolutely vital and very easy to get wrong – I once heard a story about the word ‘staff’ being translated as ‘wooden stave’ throughout a staff survey. And one when a translation of ‘submit’ was required for an online survey button – the proposed word apparently would have suited Fifty Shades of Grey better than an employee engagement survey!

An example of getting it wrong comes from a local authority in South Wales where all official signs are required to be bilingual. The Council had received complaints about lorry drivers taking a short cut through a residential area to make deliveries to a supermarket. Wanting to put a stop to this a decision was taken to install a sign saying “No entry for heavy goods vehicles. Residential site only”. The in-house … read more »

The Survey Initiative delivers multi-lingual internal communications survey

July 8th, 2013 by Gary Cattermole | 1 Response

Schaeffler Case Study

We are pleased to announce that a new case study has been made available via our website.

The case study details our recent work with Schaeffler to deliver a multi-lingual internal communications survey to over 12,000 employees across the Asia Pacific region.  One of the main focuses of the research project, for us, was to ensure that the survey was translated correctly and the meaning of the questions wasn’t ‘lost in translation’.  In addition, Schaeffler wanted the survey to provide actionable outputs – they wanted to ensure that positive change could be implemented as a direct result of feedback from the survey.  The practical changes included:

  • Top management at ‘Town Hall’ style meetings for shop floor employees
  • Plant Manager mailbox for shop floor employees
  • Move to more people oriented stories in publications

You can access the case study here: http://www.surveyinitiative.co.uk/case-studies/schaeffler/

To find out more about how The Survey Initiative can assist with helping your … read more »

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