TSI Blog

The Survey Initiative And Vimto Win Silver At CIPR Pride Awards

October 2nd, 2017 by admin | No Responses

We, along with soft drinks giant, Vimto, have won silver at the CIPR Pride Awards (Anglia, Thames and Chiltern) for Best Internal Communications Campaign.

Here’s our case study outlining the work we did with them.

Vimto

Vimto is an international soft drinks company owned by Nichols plc, with sales in over 85 countries, marketing products in both the still and carbonate categories. The company has undergone a strategy of diversification and integration to achieve consistent growth. The Vimto brand is iconic worldwide and the drink is made with a secret recipe of 23 fruits, herbs and spices to create a unique, fruity flavour.

The challenge

Vimto takes pride in being a great place to work. To ensure they maintained great working environments, they commissioned The Survey Initiative to devise a bespoke staff survey to identify what they did well, plus areas for improvement.

What did we do?

We started working with Vimto back in 2015, we began analysing the issues that would be important to the … read more »

The Survey Initiative And Vimto Make Shortlist Of CIPR Pride Awards

July 24th, 2017 by Hilary Collins | No Responses

We’re delighted that our work in partnership with soft drinks giant, Vimto, has been shortlisted for the Chartered Institute of Public Relations CIPR Pride Awards (Anglia, Thames and Chiltern) for Best Internal Communications Campaign.

We’ve been working with Vimto for three years and have helped the company achieve incredibly high levels of employee engagement, as well as supporting the company in the development of its values. Lynne Poole, Head of Human Resources, Vimto, explains: “We have always prided ourselves on being a great place to work. Thanks to The Survey Initiative we have been able to pinpoint areas we can become even better at. To this end we embarked on a consultation with our employees where the company values were created from the bottom-up and have been completely embraced by all.”

Since 2015 we’ve continued to work in partnership with Vimto to gauge their employees’ views on their workplace and the results have been amazing.  Gary Cattermole, Director, The Survey … read more »

Lhyk shoeteng ghoti in ah baruhl

April 25th, 2017 by Oliver Newton | No Responses

You are probably thinking my spell checker is broken from the title, but you’d be wrong (I know this as it is showing angry red lines under the words above as I type this). What I have written makes sense when you speak it out loud, even though it doesn’t on paper. It is the phrase –

“Like shooting fish in a barrel”

Ghoti is a creative respelling of the word fish, using some of the strange irregularities in the English language.

·         gh, pronounced [f] as in enough [ɪˈnʌf] or tough [tʌf];

·         o, pronounced [ɪ] as in women [ˈwɪmɪn]; and

·         ti, pronounced [ʃ] as in nation [ˈneɪ̯ʃən] or motion [ˈməʊʃən].
The other two words I took from how they are pronounced phonetically. Technically correct, but you have to think a bit harder to work out what the message is. You have to read the above paragraphs to find out the meaning, when it should be clear within one sentence.

This can be an issue in communication within a company. Sometimes different departments use specialised terms or abbreviations that others outside may not … read more »

“Send Three And Fourpence, We’re Going To A Dance”

March 20th, 2017 by Alison McKinney | No Responses

Strangely enough, it’s rather fitting that I should start this blog by explaining the title.

Some years ago, military orders and messages were relayed down the line via a series of radio transmissions. The radio operator had to listen carefully to the command and repeat the message onto the next operator in a series.

If you have ever played ‘Chinese whispers’, you may very well know the outcome of the process.

So, “Send reinforcements, we’re going to advance” famously degenerated to the title of this blog.

Now it may seem amusing and intriguing how passed down messages end up as garbled miscommunication, but actually, communicating accurately is paramount in any organisation. Avoiding the pitfalls of poor communications practice is not easy. Afterall, we give and receive messages day in and day out without giving it much thought. Therefore, because it comes naturally to us, we very often omit to think about the process of communication.

Communication is all about conceiving, sending, receiving, interpreting messages and … read more »

Set Out Your Business Resolutions

January 7th, 2016 by Alison McKinney | No Responses

At this time of year, people reflect on the year gone by and look to make New Year’s resolutions for the coming year.

And there’s no reason why businesses can’t make resolutions too, after all they are every bit as important.

However, as most us know, it’s all too easy to fall off the resolution wagon. In order to stick to a resolution it must be realistic, achievable and sustainable.

What we quite often forget, is that New Year’s day, is just a day like any other, so, resolutions can be made at any time.

Today, we’d like to offer up some ideas to help organisations set and stick to their resolutions.

  • Lessons learnt
  • Take a look back over the previous year and highlight where things went wrong, then draw up a plan to ensure these problems and issues are eliminated, never to be repeated.

  • Focus on good clients
  • Whilst it may look impressive to have a long list of big, well known clients on your website, are … read more »

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