TSI Blog

The Survey Initiative And Vimto Win Silver At CIPR Pride Awards

October 2nd, 2017 by admin | No Responses

We, along with soft drinks giant, Vimto, have won silver at the CIPR Pride Awards (Anglia, Thames and Chiltern) for Best Internal Communications Campaign.

Here’s our case study outlining the work we did with them.

Vimto

Vimto is an international soft drinks company owned by Nichols plc, with sales in over 85 countries, marketing products in both the still and carbonate categories. The company has undergone a strategy of diversification and integration to achieve consistent growth. The Vimto brand is iconic worldwide and the drink is made with a secret recipe of 23 fruits, herbs and spices to create a unique, fruity flavour.

The challenge

Vimto takes pride in being a great place to work. To ensure they maintained great working environments, they commissioned The Survey Initiative to devise a bespoke staff survey to identify what they did well, plus areas for improvement.

What did we do?

We started working with Vimto back in 2015, we began analysing the issues that would be important to the … read more »

Anonymity and Confidentiality in Employee Research

May 2nd, 2017 by Ralph Sutcliffe | No Responses

Anonymity and confidentiality has always been a contentious issue in employee research and seems to have become more so over the last year or so.

At The Survey Initiative, we frequently facilitate pre-survey focus groups, and always include a telephone number/email address in our questionnaires allowing potential participants to contact us directly, which has led to many conversations along the lines of “I’m the only bloke aged 35 who’s been here for 10 years and works in Sales & Marketing so you’ll know who I am”.

Being an ethical organisation, we conduct all of our surveys strictly in accordance with the Market Research Society’s Code of Conduct, the key applicable rules being:

Rule 26. Members must ensure that the anonymity of participants is preserved unless participants have given their informed consent for their details to be revealed or for attributable comments to be passed on.

Rule 27. Members must take reasonable steps to ensure that anonymisation is effective, with reference to developments in technology … read more »

The Letter H

February 21st, 2017 by Ralph Sutcliffe | No Responses

The Letter H is such a versatile letter, yet so often overlooked. When used at the beginning of the word it’s very often silent – in honour, honest and strangely in hotel for example. And ‘commonly’ it’s often ignored in everyday speech – ‘ello, ‘ow are you? Wikipedia tells us that H-dropping or aitch-dropping is the deletion of the voiceless glottal fricative or “H sound”.

Voiceless glottal fricative! Really? What a dreadful term for a beautiful letter. And there’s a reverse phenomenon, H-insertion or H-adding, is found in certain situations, sometimes as a hypercorrection by H-dropping speakers, and sometimes as a spelling pronunciation or out of perceived etymological correctness. And of course (one of my ‘pet hates) many people incorrectly pronounce the letter as haitch rather than aitch.

It’s the effect that H has on other letters that I find so interesting. Put it after a P and we get an F sound, as in alphabet and the very fine and noble … read more »

We are hiring!

August 29th, 2016 by Gary Cattermole | No Responses

Yes, that’s right – we are expanding yet again – we’d be delighted to hear from you if this is right for you!

Research Analyst

The Survey Initiative are offering an exciting opportunity to join our expanding employee research consultancy as a Research Analyst. We are a driven, passionate and friendly team offering exceptional levels of service and extremely high quality research to a diverse and varied client base of multinationals and big brands.

Liaising closely with the project team, you will be responsible for working with data sets in order to carry out bespoke analysis on a range of different projects. This will include but not be limited to collating, importing, cleaning, validating, interpreting and analysing qualitative and quantitative information using statistical techniques, diagrams, tables, charts and graphs to inform reports and presentations.

You will have:

  • Bachelor’s degree with an emphasis in Statistics, Marketing, Business or related field and/or three years of related experience.
  • Good experience in data analysis and reporting, ideally in a research … read more »

Listen Up!

June 2nd, 2016 by Alison McKinney | No Responses

It’s fair to say that the biggest asset any organisation has is its people. So, when changes and decisions need to be made, shouldn’t organisations be listening and involving their employees? After all, they are the ones at the coal face and responsible for day to day tasks and could come up with ideas that could positively change organisations and their bottom line. It is also quite likely that they know a lot more about how the organisation ‘ticks’ than the leaders!

Listening may seem a simple concept, but very often, organisations fail to listen and consider the views of their employees. Here, we offer up just a few ways organisations can listen to their employees:-

Conduct a staff survey

Carrying out a regular staff survey with key questions relating to working life will get employees thinking more about the areas covered during their day to day work. However, it is vital that this approach is not an empty gesture. Make sure responses … read more »

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