TSI Blog

The Survey Initiative And Vimto Win Silver At CIPR Pride Awards

October 2nd, 2017 by admin | No Responses

We, along with soft drinks giant, Vimto, have won silver at the CIPR Pride Awards (Anglia, Thames and Chiltern) for Best Internal Communications Campaign.

Here’s our case study outlining the work we did with them.

Vimto

Vimto is an international soft drinks company owned by Nichols plc, with sales in over 85 countries, marketing products in both the still and carbonate categories. The company has undergone a strategy of diversification and integration to achieve consistent growth. The Vimto brand is iconic worldwide and the drink is made with a secret recipe of 23 fruits, herbs and spices to create a unique, fruity flavour.

The challenge

Vimto takes pride in being a great place to work. To ensure they maintained great working environments, they commissioned The Survey Initiative to devise a bespoke staff survey to identify what they did well, plus areas for improvement.

What did we do?

We started working with Vimto back in 2015, we began analysing the issues that would be important to the … read more »

Anonymity and Confidentiality in Employee Research

May 2nd, 2017 by Ralph Sutcliffe | No Responses

Anonymity and confidentiality has always been a contentious issue in employee research and seems to have become more so over the last year or so.

At The Survey Initiative, we frequently facilitate pre-survey focus groups, and always include a telephone number/email address in our questionnaires allowing potential participants to contact us directly, which has led to many conversations along the lines of “I’m the only bloke aged 35 who’s been here for 10 years and works in Sales & Marketing so you’ll know who I am”.

Being an ethical organisation, we conduct all of our surveys strictly in accordance with the Market Research Society’s Code of Conduct, the key applicable rules being:

Rule 26. Members must ensure that the anonymity of participants is preserved unless participants have given their informed consent for their details to be revealed or for attributable comments to be passed on.

Rule 27. Members must take reasonable steps to ensure that anonymisation is effective, with reference to developments in technology … read more »

The Letter H

February 21st, 2017 by Ralph Sutcliffe | No Responses

The Letter H is such a versatile letter, yet so often overlooked. When used at the beginning of the word it’s very often silent – in honour, honest and strangely in hotel for example. And ‘commonly’ it’s often ignored in everyday speech – ‘ello, ‘ow are you? Wikipedia tells us that H-dropping or aitch-dropping is the deletion of the voiceless glottal fricative or “H sound”.

Voiceless glottal fricative! Really? What a dreadful term for a beautiful letter. And there’s a reverse phenomenon, H-insertion or H-adding, is found in certain situations, sometimes as a hypercorrection by H-dropping speakers, and sometimes as a spelling pronunciation or out of perceived etymological correctness. And of course (one of my ‘pet hates) many people incorrectly pronounce the letter as haitch rather than aitch.

It’s the effect that H has on other letters that I find so interesting. Put it after a P and we get an F sound, as in alphabet and the very fine and noble … read more »

Bernard Jenkin MP Officially Opens Our New Offices

February 20th, 2017 by Jaime Johnson | No Responses

We were recently joined by our local MP, Bernard Jenkin, who kindly popped by on his day out in his constituency to officially open our new offices. It proved a lovely occasion for all our team to get-together and have lunch with Bernard. We were surprised and fascinated to hear his views on employee engagement and how government are working to increase levels of employee engagement with their workforce. Quite a lengthy and interesting conversation flowed with an invite to add our views on cultural change to the government’s consultation on the issue, which we’re very excited to be a part of.

Bernard was also very interested to hear about our growth and to meet our two newest employees, one a recent graduate from the University of Essex and was keen to hear more about how we’ll be working more closely with the University in the future. He was also surprised to hear that … read more »

A Must Have For Employee Engagement

May 10th, 2016 by Alison McKinney | No Responses

As organisations strive to improve performance and deliverance, having an engaged workforce is not only an advantage to achieving this, but also plays a key part as to whether an organisation sinks or swims.

Being able to harness the willingness and discretionary effort of employees will most certainly improve performance. If people are performing at their very best, it makes sense that organisations will work more collaboratively and effectively together, giving the best service, improving efficiency and enhancing performance.

It’s because of this that the concept of ’employee engagement’ is receiving a fast growing interest in the business world, with many organisations building an ‘employee engagement programme’ into their business strategies.

There are three key parts to developing and implementing an ‘employee engagement programme’

Firstly, without conducting an employee survey, it would make no sense. Without feedback from your people on how they feel about certain aspects of working for their employer, for example, do they have the right information and resources to carry … read more »

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