TSI Blog

The Survey Initiative And Vimto Make Shortlist Of CIPR Pride Awards

July 24th, 2017 by Hilary Collins | No Responses

We’re delighted that our work in partnership with soft drinks giant, Vimto, has been shortlisted for the Chartered Institute of Public Relations CIPR Pride Awards (Anglia, Thames and Chiltern) for Best Internal Communications Campaign.

We’ve been working with Vimto for three years and have helped the company achieve incredibly high levels of employee engagement, as well as supporting the company in the development of its values. Lynne Poole, Head of Human Resources, Vimto, explains: “We have always prided ourselves on being a great place to work. Thanks to The Survey Initiative we have been able to pinpoint areas we can become even better at. To this end we embarked on a consultation with our employees where the company values were created from the bottom-up and have been completely embraced by all.”

Since 2015 we’ve continued to work in partnership with Vimto to gauge their employees’ views on their workplace and the results have been amazing.  Gary Cattermole, Director, The Survey … read more »

Seeing Things From A Different Perspective

June 13th, 2017 by Oliver Newton | No Responses

Quite often we get stuck in a frame of mind or a place, where it can be difficult to see a situation from a different point of view. When you work in a place for an amount of time, it can be harder to see things from someone outside of your team. It can be of great benefit to mix things up, get in the trenches with the troops, roll up the sleeves and get dirty.

In my previous role, I was tasked with sourcing home care for vulnerable adults, mostly older adults, some with dementia. Although we could read the needs of the people on a computer screen, it doesn’t give you a clear understanding of what it can be like, or understanding. Thankfully I was given the chance to attend a training course that gave you a first-hand experience, the Virtual Dementia Tour It was very much an eye-opener, and by taking the time to learn this … read more »

Anonymity and Confidentiality in Employee Research

May 2nd, 2017 by Ralph Sutcliffe | No Responses

Anonymity and confidentiality has always been a contentious issue in employee research and seems to have become more so over the last year or so.

At The Survey Initiative, we frequently facilitate pre-survey focus groups, and always include a telephone number/email address in our questionnaires allowing potential participants to contact us directly, which has led to many conversations along the lines of “I’m the only bloke aged 35 who’s been here for 10 years and works in Sales & Marketing so you’ll know who I am”.

Being an ethical organisation, we conduct all of our surveys strictly in accordance with the Market Research Society’s Code of Conduct, the key applicable rules being:

Rule 26. Members must ensure that the anonymity of participants is preserved unless participants have given their informed consent for their details to be revealed or for attributable comments to be passed on.

Rule 27. Members must take reasonable steps to ensure that anonymisation is effective, with reference to developments in technology … read more »

Lhyk shoeteng ghoti in ah baruhl

April 25th, 2017 by Oliver Newton | No Responses

You are probably thinking my spell checker is broken from the title, but you’d be wrong (I know this as it is showing angry red lines under the words above as I type this). What I have written makes sense when you speak it out loud, even though it doesn’t on paper. It is the phrase –

“Like shooting fish in a barrel”

Ghoti is a creative respelling of the word fish, using some of the strange irregularities in the English language.

·         gh, pronounced [f] as in enough [ɪˈnʌf] or tough [tʌf];

·         o, pronounced [ɪ] as in women [ˈwɪmɪn]; and

·         ti, pronounced [ʃ] as in nation [ˈneɪ̯ʃən] or motion [ˈməʊʃən].
The other two words I took from how they are pronounced phonetically. Technically correct, but you have to think a bit harder to work out what the message is. You have to read the above paragraphs to find out the meaning, when it should be clear within one sentence.

This can be an issue in communication within a company. Sometimes different departments use specialised terms or abbreviations that others outside may not … read more »

“Send Three And Fourpence, We’re Going To A Dance”

March 20th, 2017 by Alison McKinney | No Responses

Strangely enough, it’s rather fitting that I should start this blog by explaining the title.

Some years ago, military orders and messages were relayed down the line via a series of radio transmissions. The radio operator had to listen carefully to the command and repeat the message onto the next operator in a series.

If you have ever played ‘Chinese whispers’, you may very well know the outcome of the process.

So, “Send reinforcements, we’re going to advance” famously degenerated to the title of this blog.

Now it may seem amusing and intriguing how passed down messages end up as garbled miscommunication, but actually, communicating accurately is paramount in any organisation. Avoiding the pitfalls of poor communications practice is not easy. Afterall, we give and receive messages day in and day out without giving it much thought. Therefore, because it comes naturally to us, we very often omit to think about the process of communication.

Communication is all about conceiving, sending, receiving, interpreting messages and … read more »

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