TSI Blog

Corporate Identity – How Important?

August 22nd, 2017 by Alison McKinney | No Responses

Corporate identity is a lot more than just a logo stamped onto all and sundry. It is also the way in which an organisation presents itself to the public, such as its customers and investors as well as its employees. It is a projection of the desired image of the organisation and how it wants to be perceived.

Corporate identity is what makes up the visual and physical look of your brand. It is a complete identity programme involving the rich vocabulary of colour, style and font, website look and feel, stationary and uniforms to name but a few. And let’s not forget social media platforms, which can really set the ‘tone of voice’ of your organisation.

If you want to present your organisation in a professional light and a brand you can recognise and trust, and who wouldn’t, then maintaining a consistent corporate identity is absolutely crucial. Beyond the brand name, remaining true and sticking to a particular palette of colours … read more »

How do you organise your project teams?

July 31st, 2017 by Jaime Johnson | No Responses

The majority of us will be required to work in a team at some point in their career, in fact it has become a valuable testing method both in education but also in recruitment and selection. But how can the stage of the project affect how the team is structured and your role in the team?

Traditionally, the person with the most expertise and experience is placed in charge i.e. a chief programmer, assuming they will make the best decisions about how to allocate tasks and responsibilities. You would expect teams that adopt this model to feature a rigid hierarchy, whereby final decisions are centralised through this single, formally designated individual. A predictable downside of this approach is that the person may become a bottle neck or particularly as projects increase in complexity and team size.

In contrast to this an alternative approach, which has become increasingly popular, is to allow teams to self-manage. The assumption of this model is that team members … read more »

The Survey Initiative And Vimto Make Shortlist Of CIPR Pride Awards

July 24th, 2017 by Hilary Collins | No Responses

We’re delighted that our work in partnership with soft drinks giant, Vimto, has been shortlisted for the Chartered Institute of Public Relations CIPR Pride Awards (Anglia, Thames and Chiltern) for Best Internal Communications Campaign.

We’ve been working with Vimto for three years and have helped the company achieve incredibly high levels of employee engagement, as well as supporting the company in the development of its values. Lynne Poole, Head of Human Resources, Vimto, explains: “We have always prided ourselves on being a great place to work. Thanks to The Survey Initiative we have been able to pinpoint areas we can become even better at. To this end we embarked on a consultation with our employees where the company values were created from the bottom-up and have been completely embraced by all.”

Since 2015 we’ve continued to work in partnership with Vimto to gauge their employees’ views on their workplace and the results have been amazing.  Gary Cattermole, Director, The Survey … read more »

Seeing Things From A Different Perspective

June 13th, 2017 by Oliver Newton | No Responses

Quite often we get stuck in a frame of mind or a place, where it can be difficult to see a situation from a different point of view. When you work in a place for an amount of time, it can be harder to see things from someone outside of your team. It can be of great benefit to mix things up, get in the trenches with the troops, roll up the sleeves and get dirty.

In my previous role, I was tasked with sourcing home care for vulnerable adults, mostly older adults, some with dementia. Although we could read the needs of the people on a computer screen, it doesn’t give you a clear understanding of what it can be like, or understanding. Thankfully I was given the chance to attend a training course that gave you a first-hand experience, the Virtual Dementia Tour It was very much an eye-opener, and by taking the time to learn this … read more »

Anonymity and Confidentiality in Employee Research

May 2nd, 2017 by Ralph Sutcliffe | No Responses

Anonymity and confidentiality has always been a contentious issue in employee research and seems to have become more so over the last year or so.

At The Survey Initiative, we frequently facilitate pre-survey focus groups, and always include a telephone number/email address in our questionnaires allowing potential participants to contact us directly, which has led to many conversations along the lines of “I’m the only bloke aged 35 who’s been here for 10 years and works in Sales & Marketing so you’ll know who I am”.

Being an ethical organisation, we conduct all of our surveys strictly in accordance with the Market Research Society’s Code of Conduct, the key applicable rules being:

Rule 26. Members must ensure that the anonymity of participants is preserved unless participants have given their informed consent for their details to be revealed or for attributable comments to be passed on.

Rule 27. Members must take reasonable steps to ensure that anonymisation is effective, with reference to developments in technology … read more »

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