TSI Blog

Corporate Identity – How Important?

August 22nd, 2017 by Alison McKinney

TSI_logo_OnlyCorporate identity is a lot more than just a logo stamped onto all and sundry. It is also the way in which an organisation presents itself to the public, such as its customers and investors as well as its employees. It is a projection of the desired image of the organisation and how it wants to be perceived.

Corporate identity is what makes up the visual and physical look of your brand. It is a complete identity programme involving the rich vocabulary of colour, style and font, website look and feel, stationary and uniforms to name but a few. And let’s not forget social media platforms, which can really set the ‘tone of voice’ of your organisation.

If you want to present your organisation in a professional light and a brand you can recognise and trust, and who wouldn’t, then maintaining a consistent corporate identity is absolutely crucial. Beyond the brand name, remaining true and sticking to a particular palette of colours and fonts, consistent logo positioning and using the same ‘tone of voice’ throughout your printed and online communications will all help to boost your professional positioning.

So let’s highlight the benefits:-

  • There you have it, a ‘first impression’.
  • It helps present the desired messages both now and in the future.
  • An organisation that invests in corporate identity indicates that it is here to stay.
  • It sends a message that the organisation is serious about being successful.
  • It gives the customer a sense of trust and security.
  • Corporate identity gives a sense of the culture or personality of the organisation.
  • In creating a consistent corporate identity, an organisation is ensuring that they will be recognised and remembered.
  • A strong corporate identity can improve customer awareness and can increase an organisation’s competitive edge.
  • A successful corporate identity helps drive recipients towards what the management want them to perceive. AND can change perceptions.
  • Corporate identification appears to be crucial for employees, in particular advocating the organisation and increasing employee engagement levels.

So, it is clearly important to consider all the touch points such as social networking platforms, newsletters and email marketing, sales brochures and such like.

Your organisation’s success, reputation and bottom line will benefit from a strong, consistent corporate identity, something not to be sniffed at!

If you would like more information on how to increase employee engagement and productivity levels in your organisation, then why not give us a call on +44 (0)1255 870735 or contact us via our website, we’d love to hear from you.

Written by Alison McKinney
Alison McKinney is the Project and Quality Assurance Manager at The Survey Initiative, a dedicated employee research organisation devoted to helping its clients gain insight and understanding into what drives employee engagement in their business. Alison has extensive experience in project management and quality assurance and has recently worked on projects for clients as diverse as: WSP Middle East. Natural History Museum, Peverel, Marine Stewardship Council, Accor UK &Ireland and Thompsons Solicitors. Visit http://www.surveyinitiative.co.uk for more information.

No responses

Leave a response

You must be logged in to post a response.

RSS scoop.it FormSpring Twitter LinkeIn Facebook Google+
Email us directly...

All fields are required.

Thank You!

Thank you for contacting us. We'll review your request shortly and get back to you.


There was an error processing your request.

Please reload this page and try again.

If you continue to receive this message, please e-mail us.