Do you know who I am?

There is a long standing belief in market research that face to face interviewing methodologies yield higher satisfaction scores. Not convinced? Have you ever been having a meal in a pub or restaurant with the person sitting opposite you having a good old moan about say, the toughness of...

What’s in a word?

We are often asked to provide surveys in languages other than English for our international clients, for which we turn to our team of experienced mother tongue translators. Accurate translations are absolutely vital and very easy to get wrong – I once heard a story about the word ‘staff’...

What is the capital of Peru?

This is one of my favourite questions and one that I frequently challenge my audience with when I’m doing a presentation. Not during a survey feedback session obviously, but when I’ve been asked to do a guest speaker spot on questionnaire design and I’m demonstrating how the wording of...

Do you read books on trains?

The ambiguous question is often hard to spot, but a real nuisance if it’s overlooked. For example, “Do you read books on trains?” can be interpreted in two completely different ways. Am I asking you if you read books which are about trains? Or am I asking you if...

Tuck Yourself In and Straighten Up Your Tie

With the kids going back to school only a matter of weeks away, I’ve been assessing what school uniform still fits and what new items need to be purchased. This has culminated in some heated discussions with my daughter about why the school insists that a set uniform is...

You never ask us what we think

I had a questionnaire returned to me without a single box being ticked, and completely blank apart from “you never ask us what we think” being scrawled across the front page which ironically had the title of the survey “Have your say” written in bold at the top. So,...

10 Ways To Be A Great Boss

Great bosses are not born great, they become great. In other words, becoming the type of person who is capable of leading organisations, inspiring others, and challenging people to become the best version of themselves are skills to be learnt and developed. So here we offer up our top...