TSI Blog

Selecting the right approach for your employee survey

September 21st, 2011 by Alison McKinney | 1 Response

Here is the fifth in our summer series about how to get the most from your employee survey.  This blog and our previous discusses the various approaches for your survey. You can view all our blogs to date here.

Census or sample?

Having defined your survey objectives and selected your approach, you should consider whether you need to survey all your employees or just a sample.

Generally, organisations tend to conduct census employee opinion surveys. This is mainly due to the need to introduce improvement action planning at local levels, which requires frontline managers to be provided with their own reports. By undertaking a sample survey, there may either be not enough responses to provide a report or the number of responses may represent too small a proportion of the whole employee population to be considered statistically significant.

Online or paper surveys?

Increasingly, organisations are using online methods to survey their employees.

This type of survey offers organisations … read more »

Is quantitative or qualitative research the right approach for your survey?

September 14th, 2011 by Alison McKinney | 1 Response

This is now the fourth in our summer series about how to get the most from your employee survey.  This blog and our next will be discussing the various approaches for your survey.  You can read all our previous blogs here.

In our last blog we looked at defining aims and objectives when conducting employee research and employee surveys.  The objectives of your survey will not only provide focus for the project, they will also determine the best approach to use.

Quantitative or qualitative research?

Both methodologies can be highly effective in employee research, but each is best used in specific areas.

Qualitative research is most appropriate when:

  • The research involves relatively small groups of people;
  • You wish to pursue a subject in great detail;
  • You are attempting to determine strength of feeling on a certain subject;
  • You are trying to understand root causes of a feeling rather than just the symptoms of issues;
  • You are trying to seek the connections … read more »

Defining your aims and objectives when conducting employee research and employee surveys

September 1st, 2011 by Alison McKinney | No Responses

Welcome to the third in our summer series of blogs about how to get the most from your employee survey.  You can read the previous blogs in this series here.

Before embarking on your survey, define your objectives. Clear objectives linked to the business and its strategy should help to raise enthusiasm for the survey among your key influencers and decision-makers. Improvements resulting from the research will improve customer service and business performance.

Setting up a project steering group including members of the senior management team, managers and employees from across the organisation will help employees to see the survey as a company-wide initiative. Steering group members can advise on aims and objectives, topic list, sample size, questionnaire design, communication and many other matters. They can help work out how best to follow up the survey, disseminate the feedback and devise an action plan.

Top tips for conducting employee surveys

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