TSI Blog

Why use employee surveys?

May 17th, 2010 by Jaime Johnson

An employee survey is a reliable, cost-effective way to find out what people in your organisation really think and feel. Surveys will not only give you a deep insight into how engaged your employees are, they also identify areas of prime attention, enabling you to continually improve motivation.

Employee surveys can play an important role in your wider consultation process, They can inform employees and give you feedback on employment prospects or decisions that may lead to changes in work organisation or contractual relations.

Annual and half-yearly employee engagement and opinion surveys are by far the most popular kind of employee research activity. However, the following types of research programmes are also emerging:

  • Internal customer service evaluation;
  • Procedure and policy evaluation;
  • Stress audit;
  • Work/life balance audit;
  • Internal communications evaluation;
  • Evaluation and design of different benefits schemes;
  • Managing employees through organisational change programmes, such as relocation, mergers or acquisitions;
  • Combining employee and customer satisfaction studies;
  • Alignment of employees behind organisational rebranding and repositioning efforts;
  • Alignment of employees behind new product development.
Written by Jaime Johnson
Jaime Johnson is the founder of The Survey Initiative. With an MSc in Applied Social Research coupled with nearly ten years employee research expertise. She originally worked within the Ministry of Defence, then moved to a dedicated psychology based consultancy, before founding The Survey Initiative. Jaime has worked with countless national and international clients meeting and exceeding their employee research needs. Clients have included Kent Police, Boehringer Ingelheim, GAME, THUS and Red Funnel Ferries. Jaime loves a good coffee! Visit http://www.surveyinitiative.co.uk for more information.

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