TSI Blog

Top tips for conducting employee surveys

May 17th, 2010 by Jaime Johnson
  • Ask yourself why you are running the survey. What you are trying to achieve?
  • Communicate the purpose of the survey; an effective communication strategy will help boost employee participation.
  • Collect meaningful demographic data while ensuring anonymity to give insight and context.
  • Ensure each question relates directly to the survey objectives.
  • Consult a variety of staff about the topics the survey is going to cover, perhaps by forming a steering group that includes a cross section of employees.
  • Keep the time required to complete the survey to a minimum (about 10-15 minutes).
  • Be open and honest with the results and commit to feeding them back.
  • Don’t try to act on everything that the survey throws up; pick two or three key items.
  • Set targets for improvement and periodically revisit them to ensure that any remedial work has the desired effect.
Written by Jaime Johnson
Jaime Johnson is the founder of The Survey Initiative. With an MSc in Applied Social Research coupled with nearly ten years employee research expertise. She originally worked within the Ministry of Defence, then moved to a dedicated psychology based consultancy, before founding The Survey Initiative. Jaime has worked with countless national and international clients meeting and exceeding their employee research needs. Clients have included Kent Police, Boehringer Ingelheim, GAME, THUS and Red Funnel Ferries. Jaime loves a good coffee! Visit http://www.surveyinitiative.co.uk for more information.

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